This project aims to enhance the beloved campus tradition of the IUPUI Regatta by bringing the event closer to home, both in a physical and communal sense. The Regatta will be repositioned as IUPUI’s homecoming event. This will be accomplished by targeting increased engagement from students, alumni, and families. The introduction of a new event location will allow for more activities that cater to these audiences. This project will give IUPUI the opportunity to establish and refine its unique campus traditions in the years to come.